“Toyota Australia’s commitment to be a part of the journey of all cricketers, from the community level through to elite teams and competitions, aligns perfectly with our commitment of ensuring cricket is a sport for all.”
Furthemore, Toyota Australia has also renewed its support of local and regional cricket via initiatives which include the Toyota Good for Cricket Program with an annual raffle, and the Toyota Australian Country Cricket Championships.
This is in the aim of pushing the company’s objective to be ‘part of the cricketers’ journeys at all levels of the game’ – and in all parts of Australia from community to elite competitions.
“Toyota has been a long-standing supporter of grassroots cricket across Australia, and we’re delighted to extend our partnership to all divisions of cricket for the 2022-23 season and beyond,” added Vin Naidoo, Toyota Australia Chief Marketing Officer.
“Since 2012, Toyota has supported community cricket with the Good for Cricket program, helping hundreds of clubs across Australia raise over $5 million that they can put towards new kits, cricket ground upgrades or buying new gear.”
The sport has claimed that Toyota Australia has been an ‘enormous benefactor’ to community cricket and has also boosted club fundraising through the aforementioned raffle.metasports