The Professional Triathletes Organisation (PTO) has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its board of directors.
In his Silicon Valley-based role at Meta, Hutton is in charge of the company’s sports strategy and partnerships worldwide in helping rights holders, broadcasters, agencies, athletes and producers use the company’s technologies including Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal.
Sam Renouf, CEO of the PTO, commented: “We are very fortunate to have Peter join us as a member of the Board of Directors. Peter has vast experience in the ever-changing landscape of sports broadcast distribution and commercialising media rights.
“Generating exposure and awareness of both our PTO events worldwide and our PTO Professionals will showcase the excitement, rivalry and personalities of the sport to an engaged global network.
“Our aim is to grow the sport and make the superhuman exploits of the PTO Professionals household names and Peter’s experience will help us to do just that”.
Previously, Hutton has been at the forefront of the sports industry for decades working for broadcasters, rights owners and major sports rights agencies.
He has also worked on many major sport events in both developed and emerging markets whilst running sports channels across Europe, Asia, the Middle East and North Africa and the Indian subcontinent.metasports