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PSG brings in Parions Sport as principal betting partner

Meanwhile, Groupe FDJ has greatly bolstered the marketing budget of Parions Sports to refresh the bookmaker’s home market appeal against growing competition from intentional players.

In 2022 Parions Sports, also became the principal partner of Fédération Française de Rugby (FFR), helping French Rugby XV teams prepare for the 2023 RFU World Cup in France.

Undertaking its brand refresh, this March, Parions Sports debuted its new nationwide HD TV advertising campaign – Nous Sommes Les Parieurs (‘We are the Bettors’).

L’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, continues a review of industry standards, in which it has pledged to overhaul existing advertising laws with a view to ‘lower the volume’ of betting marketing’s coverage. It is anticipated that new rules are to be enforced by the start of FIFA 2022 Qatar World Cup. 

In September last year, PSG announced a multi-year partnership with, which became its official cryptocurrency platform partner in a deal which included the release of exclusive Non-Fungible Tokens on’s platform.

This was the first time ever that, in an agreement of such a scale, paid a significant portion of the sponsorship fee using the cryptocurrency token CRO.metasports